Digital Signage Software for next generation digital interactive smart kiosks

Jon Salisbury Uncategorized Leave a Comment

Digital Signage Software for next-generation digital interactive smart kiosks

 

  • What is digital signage?  
      1. Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. 
  • How does traditional outdoor advertising work?
      1. The process works like this.   A business comes up with an ad they want to distribute to attract new customers.  They contact an outdoor advertising agency who has many signs around the country or in a specific area.   The ad is sold for time on the screens. This process is very manual and has drawbacks as emails have to go back and for and generally slows down the process.  Also, the inventory is used by a select few and is not opened to the masses. 
  • How is outdoor advertising evolving?
      1. Today we have what is called outdoor exchanges and digital exchanges.  They are separate and the outdoor exchanges don’t necessarily place nice together.   The ad provider puts the ad on the exchange, and then the ad is moved to inventory matching criteria on a per impression basis. 
  • Where is it moving?
      1. Interactive with heavy analytics with IoT which rival the validation occurring in the digital world.  smartLINK is well into the future of this where every click is tracked, every impression, opt-in programs for information exchanges are in place.  All of this allows us to interact with the outdoor exchanges as well as the digital exchanges. This means we can drive more revenue in the ad model while providing a better experience for the people using the signs os. 
  • How to get started with your digital signage program?
    1. Pick a vendor who not only offers extended value.
    2. Reduce the complexity of the solution.
    3. Ensure stability in features offered.
    4. Drive additional revenue.

smartLINK offers all of those things and more including SAAS solution, Integrated Hardware, to cybersecurity, and 24/7 live support.

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